How to Make an App Launch Video From a Live Product
An app launch video should show what a person can do with the product you have actually shipped. That matters especially when an AI-built app has moved from idea to release quickly: a polished film must not promise a flow that is still a prototype. Start with one useful task, not a tour of every screen.
From our reel: Infinity Ground is a launch film for an AI game and entertainment platform.
Choose one task the viewer can recognize
Write the task as a before-and-after sentence. For an illustrative research-notes app: before, useful notes are scattered; after, a saved article can be found by topic. The video should show saving one article, adding a topic, and finding it again. A settings tour or list of every feature would make that simple point harder to follow.
Prepare the live app for filming
List the URL, the exact path through the product, and the screens approved for the film. Set up sample data that looks realistic without exposing a user's private information. If the flow is behind a login, arrange access before planning the shots. Mark unfinished screens and any claims that have not been verified as out of scope.
Ghostmotion can explore a software URL and propose scenes, but the product owner should choose what belongs. Check each proposed shot against the live interface before rendering. The audience will judge the film against the app they open afterward.
Make a short app launch shot list
- Opening: show the found note or other useful result, so the viewer knows where the story is going.
- Action: show the one or two interactions that lead to that result.
- Confirmation: hold the final screen long enough to read the outcome.
- Ending: name the app and give one clear next step, such as trying the live product.
Check the video against what shipped
Watch the cut at the size and crop where it will appear. Check names, interface text, sample data, and the order of actions. Then open the app and follow the same path. If the film shows an easier workflow than the product currently has, change the film or finish the feature before publishing.