Give the new feature its moment.
What should a feature announcement video show?
Show one new interaction and the useful result it produces. Give Ghostmotion the product URL, identify the feature and explain who it helps. Review the proposed shots and direct revisions in chat. A feature announcement fits a focused release; use a broader launch film when you need to introduce the whole product.
Show the new command palette. Open on search. 20 seconds.From the reel: Oya is a launch film. A feature announcement would focus on one newly released interaction.See how we made the Oya film
Why this format?
A changelog tells people what shipped. A short film lets them see it work.
From URL to first cut.
Review the first cut, then change what needs work.
- 01
Share your URL
Give Ghostmotion a link to your product and a short brief.
- 02
Find the shots
The agent explores the product and suggests scenes.
- 03
Choose the cut
Review the shot list and choose a soundtrack.
- 04
Render and refine
Watch the first cut and ask for changes in plain language.
What makes it work.
One clear point
Keep the film focused on the new feature.
The real interaction
Show what someone clicks and what changes.
A repeatable format
Use the same approach for the next release.
Give one new feature one clear payoff.
A feature film can be shorter than a full product launch because the story is narrower: where the change lives, what someone does, and what happens next.
Read the feature announcement guide- 01
Start at the entry point
Show where a user finds the new feature so the interaction makes sense in the product.
- 02
Follow one action
Choose the action that best explains the release and keep the camera on it through the result.
- 03
Cut anything unrelated
Save other improvements for their own announcement instead of turning one feature take into a changelog.
Common questions.
One interaction, one payoff, and enough time to see both.
Yes. Start with the new feature and review the proposed shots each time.
Sign in through a live browser session so the agent can explore it.
Make your next film.
Bring your product URL and tell us what to show.