Notes on the craft of the cut.
Launch videos, feature films, and what agentic AI changes about both.
You Built the App with AI. Now You Have to Launch It.
Emergent, Lovable, Bolt, v0: the build is a weekend now. The launch asset is the part that didn't get faster, and it's the part people actually see first.
Cut to the Music, Moving Like the Film You Admire
There are plenty of ways to turn a prompt into a video. Two decisions make ours a different category: the music writes the edit, and the motion is learned from film rather than picked from a template library.
How to Make a Product Launch Video in 2026 (Without a Crew)
The launch video used to be the most expensive asset on launch day. Here's the modern playbook (structure, length, music) and how agentic AI collapsed the production timeline to hours.
14 Launch Video Ideas That Actually Convert
The launch video isn't one format; it's a family. Fourteen ideas that work, from the cold-open product film to the beat-cut feature take, and when to use each.
The Anatomy of a Great Feature Announcement Video
Feature launches die in changelogs. A dissection of the 20-second feature video, the format that turns releases into moments, beat by beat.
Product Demo Video vs. Launch Film: Which Does Your Release Need?
They look similar and do opposite jobs. A field guide to the two core product video formats, and why the answer on launch day is usually both.