Notes on the craft of the cut.
Launch videos, feature films, and what agentic AI changes about both.
How to Make a Product Launch Video in 2026 (Without a Crew)
The launch video used to be the most expensive asset on launch day. Here's the modern playbook — structure, length, music — and how agentic AI collapsed the production timeline to hours.
14 Launch Video Ideas That Actually Convert
The launch video isn't one format — it's a family. Fourteen ideas that work, from the cold-open product film to the beat-cut feature take, and when to use each.
The Anatomy of a Great Feature Announcement Video
Feature launches die in changelogs. A dissection of the 20-second feature video — the format that turns releases into moments — beat by beat.
Product Demo Video vs. Launch Film: Which Does Your Release Need?
They look similar and do opposite jobs. A field guide to the two core product video formats — and why the answer on launch day is usually both.