Show what changed.
How should I announce a product redesign in a video?
Focus on the changed interface and why it helps users. Give Ghostmotion the current product URL and identify the screens and interactions to show. Review the proposed scenes before publishing. Use before-and-after material only when you can supply an accurate earlier version; use a feature explainer when a changed workflow needs more instruction.
Redesign reveal. Show the new navigation and compare the old flow. 35 seconds.From the reel: digg is a brand film. A redesign film would focus on the changed interface.See how we made the digg film
Why this format?
A before and after screenshot shows the surface. Motion shows what using the new design feels like.
From URL to first cut.
Review the first cut, then change what needs work.
- 01
Share your URL
Give Ghostmotion a link to your product and a short brief.
- 02
Find the shots
The agent explores the product and suggests scenes.
- 03
Choose the cut
Review the shot list and choose a soundtrack.
- 04
Render and refine
Watch the first cut and ask for changes in plain language.
What makes it work.
Focus on the change
Lead with the clearest difference in the new product.
Use the live UI
Build scenes from the redesigned interface.
Show it in motion
Use camera and cursor movement to reveal the new flow.
Common questions.
Yes, if you provide the old product, a staging URL, or earlier footage.
Once the new interface is available at a URL the agent can explore.
Make your next film.
Bring your product URL and tell us what to show.