A 30-second stablecoin neobank film shaped from Ethena Pay's landing page, custom music, five finance-film references, and six rounds of feedback.
By Ghostmotion · Published · Updated
For Ethena Pay, we made a 30-second film using the public landing page, its phone imagery and animations, five finance-film references and generated music. Six feedback rounds shaped the edit. The references set the motion and sound direction; the landing page supplied the product material. This example did not require a recording inside the mobile app.
Introduce Ethena Pay's mobile app in about 30 seconds, with a premium feel, beat-synced motion and the app shown on a 3D iPhone. Keep the story focused on the mobile app.
Since it's a mobile app and I can't have a browser capture for it, I'm going to need you to use only the landing page
We linked Ethena Pay's website and X account and asked Ghostmotion for a kinetic film of about 30 seconds. The instruction was specific: show the mobile app on a 3D iPhone, draw its logo, type, colors, phone screens, and clips from the landing page, and leave unrelated topics out. We also asked Ghostmotion to generate the music.
The app runs on a phone, so there was no mobile app session to record in Ghostmotion's browser. We instead scrolled through pay.ethena.fi from top to bottom in under a minute. That capture gave Ghostmotion the site's visual language, app imagery, and animations to work from without treating the marketing page as an app walkthrough.
We did not upload a track. Ghostmotion wrote the first one, but it sounded too cheerful and pushed the phone into too much beat-by-beat motion. We asked for a more serious song and a new edit built around it. Once the visual style felt right, we requested a faster, harder track and restructured the film to match its pace.
After the first version missed the premium feel, we added five launch films from finance and mobile apps. We asked Ghostmotion to study their restrained motion and sound, alongside Ethena Pay's own site and X account. The references explained the look more precisely than a word such as ‘premium’ could, while the film stayed focused on Ethena Pay's product.
Each message produced a new version. We started with broad readability and music problems, then narrowed the notes to specific scenes and frames as the film improved.
The finished 30-second film combines phone scenes, a globe transfer sequence and Ethena's own brand treatment. Watch the final cut above and inspect three frames below.
A useful approach for a mobile app whose public website already contains accurate phone screens and visual material. Reference films help specify motion, restraint and soundtrack direction.
This is a production case study, not a live app walkthrough or a campaign performance report. The record contains six feedback rounds; it does not establish elapsed production time, cost, conversion lift or an endorsement from Ethena Pay.
Based on the original “How we made your launch film” production record and the final film shown here. Feedback is from the production session. These projects used the web workflow. See the current reference and iPhone sharing workflow.
