A 40-second prediction-markets film shaped through real product capture, beat-level edits, and 15 rounds of precise direction.
By Ghostmotion · Published · Updated
The Kairos film used three of the brand's X videos as style references, about six minutes of actual product capture and a separate text-animation reference. We asked Ghostmotion to study the references without inserting those films into the cut. Fifteen feedback rounds produced a 40-second launch film, with decisions about typography, beat timing and moving 3D views of the product.
Make a kinetic launch film that feels consistent with Kairos's existing videos while showing its trading terminal, aggregated markets and Copy Trading workflow.
Don't directly use any of the reference videos in the video you create. Use the browser capture to use the actual product's UI.
We recorded the Terminal, selected a market, looked at live trades, filled an order, opened Portfolio, and explored Copy Trading profiles. The landing page helped establish the brand; the app recording gave the film its product detail. We asked Ghostmotion to study Kairos's existing videos for style without inserting those videos into our cut.
The first build used “COLD” from its beginning. After reviewing it, we moved the track start to roughly six seconds in, just before the drop, and opened directly on the Kairos logo. This removed an unnecessary setup and gave the first product claim more impact.
We replaced a crowded introduction with “Three venues, in one terminal.” and asked for words to arrive with the beat. We changed the display type to Anton to echo Kairos's own video style. Small labels that distracted from the main message were removed.
Across 15 rounds, we cut a slow Onebook passage, compared the cut with Kairos's films frame by frame, and requested a moving 3D camera for Terminal, Copy Trading, and order-book moments. We tried stronger text motion, then selectively reverted it while keeping the improved colors.
The late Speed section had too many disconnected words. We refocused it on what real time meant in this product: order book, trades, and news. We also shortened the climax without losing its beat alignment. The final film keeps the brand line at the end, where it has room to land.
The finished 40-second film shows Kairos's product in animated scenes, including moving 3D views, with its brand line at the end. The reference-driven process included selective reversions as well as additions.
A useful approach when your product already has an established video style and you can supply real UI capture. Describe which aspects of each reference should carry over, then review the result at exact timecodes.
The roughly six-minute recording is input footage, not production time. Fifteen rounds are the feedback messages recorded for this project, not a promise about the number of renders any other film will need. No spend, turnaround or campaign results are recorded.
Based on the original “How we made your launch film” production record and the final film shown here. Feedback is from the production session. These projects used the web workflow. See the current reference and iPhone sharing workflow.
