How We Made the Turtle Club Launch Film
A 28-second launch film that used a brand website, product screens, and a small music edit to sharpen its opening.
From brief to final cut.
Separate brand reference from product proof
We asked Ghostmotion to read Turtle's landing page for its message, logo, and look, then show the app in the actual film. The brief also pointed to Turtle's X account to understand its style and priorities; those posts were references, not footage to copy.
Check the capture you saved
We scrolled the landing page and then opened the app, but the app portion of our recording did not save. In this session, Ghostmotion opened app.turtle.xyz itself to source screens from Earn, Discover, a vault, and a campaign page. For another project, verify the product capture before moving on.
Choose a few product moments
The app had more to show than a 28-second film could hold. We told Ghostmotion not to include every page we visited and to use the site's positioning and X references to select the most useful product moments. The public site informed the story; the app screens showed the experience.
Shorten the intro without rebuilding the film
The first version played “Don't Copy My Flow” from the start. We liked everything after about ten seconds, but the opening felt drawn out. We asked to begin the song around four or five seconds later and retime the intro while preserving the later sequence.
Three frames. One story.
Make the next cut better.
- Confirm that the app capture actually saved before relying on it for a guide or film.
- Use the marketing site to learn the brand and the app to show what people can do.
- A later music start can trim a slow opening while leaving the successful sections intact.
