A website, a track, and two precise rounds of feedback turned a short brief into a 31-second film for 900.care.
By Ghostmotion · Published · Updated
00:31 final cutRefillable home and body care
900Refillable home and body care
PRODUCTION CASE STUDY
Can Ghostmotion make a physical product ad from a brand website?
For 900.care, we supplied its public website, a short brief and a song, without recording a product walkthrough. Ghostmotion made a 31-second product ad. Two feedback rounds corrected beat timing and visual details, then rewrote the story in plain language while preserving the look. This example shows a website-led product film; it does not demonstrate a new physical action on camera.
Final film
31 seconds
Product source
900.care's public website
Feedback
2 rounds
Product recording
None supplied
The brief
Turn 900.care's website and brand into an energetic product film of about 30 seconds, with words and transitions timed to the attached music.
Make a launch video for https://900.care/en.
Excerpt from our original production prompt.
THE PROCESS
From brief to final cut.
01
Start with the site and an outcome
We gave Ghostmotion the 900.care website and asked for an energetic film about the product. The prompt specified the approximate length, asked it to pull the brand's visual language from the site, and called for words and transitions to land on the music. We did not hand it a finished script or a shot list.
02
Choose the part of the track
We added “Dark Thoughts” from its opening. That gave the first seconds of the ad a clear rhythmic structure. We skipped a browser recording for this project because we wanted a product-led piece built from the public website rather than a walkthrough of an interface.
03
Review the opening beat by beat
The first cut had an empty fourth beat in the opening. We called out that moment, then noted two smaller visual issues: icons were visible before their entrance, and counters needed commas. These were narrow notes, so the next version could keep the energy of the edit.
04
Keep the look; make the story clearer
The motion and music worked, but the product story did not yet read naturally. In a second round we asked for plain, conversational copy and a more coherent sequence, while keeping the visual style. We also flagged a strike-through animation around 4.5 seconds that did not read as intended.
WHAT CHANGED
The decisions behind the final cut.
01 / Nothing happened on the fourth beat of the opening hook.
Direction
Identify the exact missed beat and request a visual event there.
What changed
The first revision focused on the opening rhythm while keeping the wider edit.
02 / Icons were visible before their entrance and counters lacked commas.
Direction
Keep the components out of view until their entrance and format the numbers.
What changed
The same feedback round addressed animation staging and number readability.
03 / The look worked, but the product story was confusing.
Direction
Keep the style and rewrite the script in natural language; fix the strike-through around 4.5 seconds.
What changed
The second round separated story changes from the motion treatment we wanted to retain.
The result
The finished 31-second ad uses bold product typography, packaging imagery and 900.care's “Stop buying water” line. Its production record shows two distinct reviews: timing and visual cleanup, followed by a script rewrite.
When this approach fits
A useful approach when a brand website already contains the product images and story needed for an ad. Review the explanation as carefully as the animation so viewers understand what the product does.
What this case establishes
The record establishes the inputs, final length and two feedback rounds. It does not establish ad spend, production cost, elapsed time, sales lift or a customer testimonial. Bring real footage when a film must demonstrate a particular physical action.
Based on the original “How we made your launch film” production record and the final film shown here. Feedback is from the production session. These projects used the web workflow. See the current reference and iPhone sharing workflow.
FROM THE FINISHED FILM
Three frames. One story.
01 / 90002 / 90003 / 900
WHAT MADE THE DIFFERENCE
Make the next cut better.
Name the exact beat or second when timing is wrong; “the fourth beat” is more useful than “the opening feels off.”
Separate visual praise from script feedback so a copy rewrite does not discard an edit you already like.
A website can be enough source material for a product film when the story does not need a product UI walkthrough.
