How We Made the 900.care Product Ad
A website, a track, and two precise rounds of feedback turned a short brief into a 31-second film for 900.care.
From brief to final cut.
Start with the site and an outcome
We gave Ghostmotion the 900.care website and asked for an energetic film about the product. The prompt specified the approximate length, asked it to pull the brand's visual language from the site, and called for words and transitions to land on the music. We did not hand it a finished script or a shot list.
Choose the part of the track
We added “Dark Thoughts” from its opening. That gave the first seconds of the ad a clear rhythmic structure. We skipped a browser recording for this project because we wanted a product-led piece built from the public website rather than a walkthrough of an interface.
Review the opening beat by beat
The first cut had an empty fourth beat in the opening. We called out that moment, then noted two smaller visual issues: icons were visible before their entrance, and counters needed commas. These were narrow notes, so the next version could keep the energy of the edit.
Keep the look; make the story clearer
The motion and music worked, but the product story did not yet read naturally. In a second round we asked for plain, conversational copy and a more coherent sequence, while keeping the visual style. We also flagged a strike-through animation around 4.5 seconds that did not read as intended.
Three frames. One story.
Make the next cut better.
- Name the exact beat or second when timing is wrong; “the fourth beat” is more useful than “the opening feels off.”
- Separate visual praise from script feedback so a copy rewrite does not discard an edit you already like.
- A website can be enough source material for a product film when the story does not need a product UI walkthrough.
